2022-05-15-中国信通院-2022年3月国内手机市场运行分析报告（英文版）_2页_211kb

Part 1: Overall Mobile Phone Market in China

• March 2022 domestic mobile phone shipments were 21.5 million units, representing a 40.5% year-over-year decrease.
• New models released in March totaled 44, up 7.3% year-over-year.
• Cumulative shipments from January to March 2022 reached 69.3 million units, down 29.2% compared to the previous year.
• Cumulative new models during this period were 103, declining 15.6% year-over-year.

Part 2: Development of 5G Mobile Phones

• March 2022 5G phone shipments accounted for 75.4% of total market sales, with 16.2 million units shipped.
• Year-to-date cumulative shipments were 53.9 million, representing 77.7% of total shipments and associated with 57 new models.

Part 3: Local and MNC Brands Comparison

• In March 2022, local brands shipped 19.2 million phones, down 42.4% year-over-year, accounting for 89.5% of the market.
• Local brands also rolled out 43 new models, an increase of 16.2% year-over-year.
• Cumulative shipments for local brands in Q1 were 57.6 million, down 33.5% year-over-year, and held 83.1% of total market share.
• MNC brands held a small 10.5% share in March and the first quarter.

Part 4: Development of Smart Phones

• March 2022 smartphone shipments stood at 21.0 million units, down 40.4% year-over-year and constituting nearly all (98.0%) mobile phone sales.
• Smartphones launched in March totaled 35 models, marking a 6.1% year-over-year increase.
• Over the first quarter, smartphone shipments were 68.1 million, down 29.2% year-over-year and accounting for 98.2% of total shipments.