品牌价值-品牌守护者指数2024（英）-8页_5mb

Brand Guardianship Index 2024 Summary

The Brand Guardianship Index (BGI) 2024 ranks CEOs based on their ability to protect and enhance company brands, combining perception, performance, and promotion factors to measure long-term value creation.

Top 10 Rankings

• Rank 1: Huateng Ma, Tencent Media, China, BGI 81.6 (+5 ranks)
• Rank 2: Mukesh Ambani, Reliance Group, India, BGI 80.3 (-1 ranks)
• Rank 3: Jensen Huang, NVIDIA Tech, United States, BGI 79.9 (-3 ranks)
• Rank 4: Tim Cook, Apple Tech, United States, BGI 79.3 (+7 ranks)
• Rank 5: Natarajan Chandrasekaran, Tata Sons, India, BGI 79.2 (+2 ranks)
• Rank 10: Leena Nair, Chanel Apparel, France, BGI 76.1

Sector Highlights

• Apparel: Leena Nair (No. 1), Bernard Arnault (No. 2), Axel Dumas (No. 3), François-Henri Pinault (No. 4), Tadashi Yanai (No. 5)
• Automobiles: Elon Musk (Tesla, +10 ranks, No. 4), Chuanfu Wang (BYD, +6 ranks, No. 12), Toshihiro Mibe (Honda, +1 ranks, No. 13)
• Banking: Dinesh Kumar Khara (State Bank of India, +2 ranks)

Key Observations

• Tech companies show strong performance, with Apple and NVIDIA leading in the main index.
• Significant changes in rank and BGI scores reflect shifts in brand stewardship.
• Emerging markets and firms like BYD, Tesla, and companies in India demonstrate growth potential.