2024-08-22-莱坊-East_Africa_Retail_Market_Infographics_Q2_2024_1页_272kb
报告摘要
- East Africa's retail landscape faces challenges from traditional retail's decline due to modern retail expansion, e-commerce growth, and changing consumer behaviours.
- As a result, many traditional shops are transitioning to digital retail services to adapt.
- Predicted strong growth in the retail market, especially eCommerce, from 2024 to 2028, with compounds growth rates ranging from 23.9% to 24.5%, based on data from Knight Frank and eCommerce DB.
- Key platforms include Jumia and Jiji, which dominate in electronics and fashion categories, with Kenya expected to reach US$801.4 million in retail revenue in 2024 Q2, showing significant market allocations.
展开完整摘要
试读结束，高清完整版pdf/doc/ppt,请点下载
