asap-旅游零售解决方案-2020.3-29页_6mb

TRAVEL RETAIL: CROSS-BORDER E-COMMERCE SOLUTIONS FOR THE CHINA MARKET

Core Content Summary

The travel retail industry is facing significant challenges due to the impact of the global spread of COVID-19, particularly on Chinese outbound travel. With travel bans and reduced footfall in retail stores both in China and abroad, many luxury brands have seen a decline in revenue and share prices. Despite these challenges, Chinese consumers continue to show a strong interest in foreign fashion items, indicating a shift towards online shopping as a viable alternative to in-person travel retail experiences.

Main Points

1. Global Travel Retail Situation

• Chinese outbound travel has significantly decreased.
• Spending at shopping destinations is minimal due to travel restrictions.
• Retailers are expecting missed revenue targets for the remainder of 2020.
• Uncertainty about future revenue streams is affecting luxury group share prices.
• Chinese high-net worth individuals are unlikely to attend fashion shows and festivals in the short term.

2. Cross-Border E-Commerce Opportunity

• Asap+ offers a cross-border e-commerce solution to address the challenges of the travel retail industry.
• The solution allows brands to connect with Chinese consumers who are still shopping online despite travel restrictions.
• It aims to retain customers and increase revenue both in the short and long term.
• Online shopping is becoming the preferred method for Chinese consumers to access international products.

3. ASAP+ Travel Retail Solutions

3.1 Before: Plan + Shopping

• WeChat overseas account setup is the first step.
• Mini-program eShop operation is enabled with Shopify-like functionality.
• Easy-to-use CMS and bilingual system (English menus) are supported.
• Real-time mobile preview and adaptive design are included.

3.2 During: Experience + Shopping

• O2O (Online to Offline) integration allows for pre-order with in-store pickup.
• Content ideation & production is supported by in-house creative teams.
• WeChat advertising (Moments Ads, Banner Ads) and CPC/CPM campaigns are available.
• Private traffic strategies include livestreaming, WeChat private groups, and UGC sharing.

3.3 After: Operations + Connection

• Social CRM is used to maintain customer engagement and loyalty.
• Marketing includes paid media and KOL affiliate programs.
• Content optimization covers trend analysis, content planning, and release strategies.
• Customer service includes pre-sales, post-sales, delivery tracking, and returns.
• Data analytics provides performance reports, custom insights, and competitor monitoring.

Key Information

• Asap+ offers a one-stop Social eCommerce solution for brands to access the Chinese market.
• The solution is designed to bridge the gap between travel and shopping, allowing consumers to shop without traveling.
• Cross-border logistics, payments, and settlement are supported by iPaynow and Express (SF Express).
• iPaynow offers T+0 foreign exchange purchasing, with transaction confirmation before 13:00 and bank results before 16:30.
• Multi-currency support includes USD, HKD, JPY, GBP, SGD, CAD, AUD, EUR.
• Storage and logistics are supported by Express with 6M+ cargo storage, multi-port customs clearance, and 27 years of international logistics service.
• Mafengwo is a key platform for social tourism, with 120 million monthly users and data-driven e-commerce capabilities.
• WeChat Mini Program is a critical channel, with two of the top four shopping apps in the Apple Store being cross-border platforms in February 2020.

Implementation Timeline

• With Chinese entity: 1–2 weeks for setup.
• Without Chinese entity: 2–4 weeks for setup.
• Brands can be up and running in 30 days.

Contact Information

• Website: www.asaplus.com.cn
• Email: info@asaplus.com.cn
• Locations:
  • Shanghai: Room 903–908, Building A, No.838 South Huangpi Road, Huangpu District
  • London: Level 5, 1 Fore Street Avenue, London EC2Y 5EJ
  • Sydney: Level 6, 333 George St, Sydney NSW 2000

Partner Details

• Connect+:

  • A leading cross-border e-commerce platform.
  • Offers a Commerce Cloud for creating omni-channel e-Shops.
  • Has a 10+ years experienced team in e-commerce, digital marketing, and consulting.
  • Provides 300,000+ sq.ft storage area and Business Commercial Direct Shipping.
  • Multi-port customs clearance and 27 years of international logistics service.
  • 40,000+ professional staff.

• iPaynow:

  • Supports T+0 foreign exchange purchasing.
  • Allows flexible settlement with freely set billing cycles and amounts.
  • Enables independent settlement applications.

• Clients:

  • FARFETCH, MODA OPERANDI, GOAT, TOURISM AUSTRALIA, 6IXTY8IGHT, DIAGEO, Express, 途牛, Mafengwo.

Conclusion

The travel retail industry is navigating a challenging period due to the impact of COVID-19, but cross-border e-commerce solutions like Asap+ present a viable path to retain customers and increase sales. By leveraging WeChat, social media, and digital platforms, brands can connect with Chinese consumers and adapt to the new shopping behavior. This solution is designed to support both short-term recovery and long-term growth in the Chinese travel retail market.