2012-08-05-皮尤-Eight-in-Ten_Following_Olympics_on_TV_or_Digitally_5页_329kb

报告摘要

Key Finding: Nearly eight-in-ten (78%) of U.S. adults watched or followed Olympic coverage through television, online platforms, or social media.
Platform Breakdown: Television was the dominant medium, with 73% of viewers using it. Online or digital viewing accounted for 17%, and social networks like Facebook or Twitter for 12%.
NBC Coverage Rating: NBC’s coverage received high marks, with 76% of Olympic viewers rating it as excellent (29%) or good (47%).
Viewing Habits: Most viewers (68%) watched events in the evening after they had occurred, while 23% watched live during the day. Those viewing online or on social networks were still more likely to supplement rather than replace traditional TV viewing.
Demographic Differences: Younger audiences (ages 18-29) were more engaged on social networks (31% followed on social sites), compared to older age groups (e.g., 2% for those 65+). No significant differences in ratings were found across platforms.
Survey Details: The poll, conducted in August 2012 with 1,005 adults, had a margin of error of 3.6 percentage points at the 95% confidence level.