品牌价值-最有价值和最强化工品牌25强的2023年度报告农业科技和涂料品牌补充分析（英）-2023.5-50页

Chemical Brand Report Summary 2023

Introduction
This report from Brand Finance details the most valuable and strongest chemical brands in 2023, analyzing factors such as brand value changes, sustainability perceptions, and industry challenges like the energy crisis.

Top Chemical Brand Rankings

• Most Valuable Brand: BASF at $8.4 billion, steady increase over nine years.
• Fastest-Growing Brand: Syngenta, up 37% to $1.4 billion, driven by sustainable agriculture and price hikes.
• Strongest Brand: DuPont with a AAA- rating and BSI score of 83.7.
• Top 10 most valuable brands include SABIC, LG Chem, and others, with varying growth rates reflecting dependencies on raw materials and market conditions.

Agriscience and Paints

• Agriscience: Bayer leads with $3.0 billion brand value, highlighting innovation in crop science; Corteva shows significant growth as a spin-off success.
• Paints: Sherwin-Williams holds the top spot at $7.5 billion despite a minor decrease, emphasizing investments in manufacturing and sustainability; PPG recorded the highest growth at $3.8 billion.

Key Insights

• The chemicals industry faces a slowed post-COVID recovery due to energy crises and supply chain issues, necessitating innovation and adaptability.
• Sustainability is a major focus, with brands like BASF and Sumitomo Chemicals scoring high in sustainability perceptions, contributing significantly to brand value.
• Demand for raw materials impacts Paints brands, with increased costs driving price adjustments.

Valuation Methodology

Brand values are calculated using the Royalty Relief method based on stakeholder perceptions, stakeholder equity, and business performance data. Concepts like Brand Strength Index (BSI) and Sustainability Perceptions Value (SPV) provide deeper insights into brand value drivers.

For detailed data and further analysis, refer to the full report.