2023年美国黑色星期五报告（英）-14页_6mb

报告摘要

2023 Black Friday online spending will reach $397.64 per shopper, a slight increase from 2022.
Over 66% of spending will occur online, with older consumers increasingly shopping online.
Black Friday remains the key spending day, despite the elongation of the shopping period.
Christmas presents are the main purchase driver, but self-gifting and spontaneous deals are also significant.
Amazon is expected to account for 41% of spending, slightly increasing from 2022.
Consumers prioritize bigger discounts, better availability, delivery, and returns for increased spending.
Environmental concerns affect less than 30% of spending decisions.
Transparency and authenticity in deals are crucial to consumer trust.

Online Shopping Dominance: Black Friday is firmly established as an online-first event with over half of spending online.
Amazon's Role: Amazon continues to be the dominant channel for Black Friday sales.
Shopping Motivations: Christmas gifts, necessary purchases, and self-gifting drive consumer spending during the event.
Key Consumer Concerns: Consumers are looking for better discounts, improved availability, delivery, and return policies.
Sustainability Trend: A growing number of consumers choose sustainable options.

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