IMS-2019年电子音乐行业报告（英文）-2019.6-30页_5mb

IMS Business Report 2019 Summary

Core Content

The IMS Business Report 2019 is an annual study analyzing the electronic music industry. It highlights trends in revenue, audience growth, festival participation, and the evolving role of electronic music in global entertainment and advertising.

Main Points

Global Music Revenue Growth

• Global recorded music revenues grew by 9.7% in 2018, driven by streaming.
• All regions except Europe saw growth, indicating a strong global trend.

Electronic Music Trends

• Dance/electronic music share of recorded music fell in the USA and UK, but rebounded in Germany and Canada.
• According to IFPI, electronic music is the 3rd most popular genre globally, with 1.5 billion people typically listening to it.

Beatport Genres

• Techno remains the best-selling genre on Beatport.
• Melodic House and Techno rose to #5 in the rankings just a year after their launch.

Gaming and Electronic Music

• The video games industry is 7 times larger than the music industry and presents a huge opportunity for electronic DJs and artists.
• Examples include Marshmello's virtual concert in Fortnite and Deadmau5's branded gaming chairs.

Earnings of DJs

• The top 10 highest-paid DJs earned a total of $261m in 2018, the lowest since 2013.
• Calvin Harris remained the highest earner with $48m, while The Chainsmokers had the biggest YoY increase at $45.5m.
• Many top DJs performed over 100 shows in 2018, with Steve Aoki managing 200 shows.

Festival Gender Diversity

• Only 19% of festival artists were female in 2018, up from 14% in 2017.
• Organizations like Keychange and #bookmorewomen are working to achieve 50:50 gender balance by 2022.
• Nina Kraviz played 35 festivals, more than The Killers, and Amelie Lens and Charlotte de Witte saw significant growth in festival participation.

Online Fanbases

• Nina Kraviz, Amelie Lens, and Charlotte de Witte grew their social media followings faster than the Top 5 DJs.
• Charlotte de Witte had the highest growth on all platforms, surpassing Marshmello in Instagram and YouTube followers.

TV Advertising

• Female electronic artists are being used by leading global brands in TV advertising campaigns.
• Peggy Gou appeared in an ad for Macan, and Alison Wonderland's track was used in the 2019 Super Bowl advert.

Mental Health in the Music Industry

• 73% of independent musicians reported negative emotions related to music creation, often due to fear of failure and stress.
• 70% of these musicians experienced panic attacks, with many reporting anxiety, depression, and negative pressure.

USA Live Music Attendance

• 52% of the US population attended a live music event in 2018, with festivals showing the highest YoY increase.
• Electronic music fans are more likely to attend live events, with 74% participation.

Club Scene Decline

• The number of nightclubs in Great Britain fell by 21% in 12 months to December 2018, compared to a 1% annual decline between 2013 and 2017.
• Electronic music clubs are increasingly being replaced by festivals, with gentrification, property prices, and health trends contributing to the decline.

Las Vegas and Electronic Music

• The proportion of Las Vegas visitors attending hotel clubs and pool parties dropped from 15% in 2016 to 7% in 2018.
• New venues like KAOS and events like Art of the Wild are attempting to revive interest in electronic music in Las Vegas.

Berlin Club Scene

• 40% of Berlin’s 280 clubs play Techno, with clubbers spending an average of €200 per day.
• The Berlin Club Commission Study (2018) found that House and Indie are the most popular genres, and the club scene is vital to the city's economy, generating €168m and employing over 9,000 people.

SoundCloud

• SoundCloud reached €90m in revenue in 2017, up 80% from 2016.
• Subscription growth was 89%, driven by the launch of SoundCloud Go.
• Direct distribution to major platforms like Spotify and Apple Music is now possible.

Beatport Growth

• Beatport saw a 10% increase in unique users and a 17% rise in track sales in 2018/19.
• It plans to launch Beatport LINK and Beatsource in 2019 to support DJs and open-format DJs.

Apple Music

• Apple Music reached 56m paid subscribers within 3.5 years of its launch.
• USA subscribers overtook Spotify in February 2019 (28m vs 26m).
• Electronic music is a growing focus, with ‘DJ Mixes’ and exclusive playlists.

Mixmag and Cercle

• Mixmag's YouTube channel generated 74m views in 2018, up 67% in 3 years.
• Cercle achieved 135m YouTube views since its April 2016 launch, with an average of 2m views per week in 2019.
• It has expanded to global locations and launched a new channel for Urban artists called ‘Drop’.

Industry Value

• The global electronic music industry value dipped by 1% in 2018/19 to $7.2bn.
• Growth was driven by recorded music, festivals, and hardware/software, but clubs and DJs’ earnings saw declines.

Additional Resources

• For more information, contact International Music Summit at internationalmusicsummit.com.
• Follow @IMSIIBIZA and Kevin Watson at @KWDOTNET and kevinwatson.net.