2024-08-18-Shopee-2024哥伦比亚电商市场概览报告_18页_2mb

Shopee Migration Analysis Summary

• Mobile Download Speed Trends: Median Mbps shows growth from low values in 2002 to higher values by 2022, covering years up to 2022.
• Countries' Mobile Download Speeds: Median Mbps varies by country, with specific values for Brazil (4% relatively low), Costa Rica (29%), Mexico (42%), Chile, Colombia, and Argentina across a range from 0 to 40 Mbps.
• Payment Methods: Mastercard dominates at 42%, Visa at 29%, with other methods including credit cards (40.0%), bank transfers (13.0%), digital wallets, debit cards, in-store payments, and others contributing to the mix.
• Age Distribution: User segments include age groups like 65+ (9.0%), 55-64 (9.9%), 45-54 (11.8%), 25-44 (40.2%), and 0-19 (29.1%), reflecting broad demographic coverage.
• Social Media Usage: Platforms such as WhatsApp (40.0%), Instagram, Facebook, TikTok, Twitter, and others are key in user engagement, with differences noted between genders and age groups like 18-24 and 25-34.
• Growth Metrics: Data indicates increases over time, including user counts and percentages from earlier years, with a gap in coverage but overall positive trends.