阿里巴巴2019财年第二财季财报_PPT版本（英文）-2018.11-26页-2mb

报告摘要

Total Revenue: Increased by 54% YoY to RMB85.148 billion (US$12.398 billion).
Core Commerce Revenue: Grew by 56% YoY to RMB72.475 billion (US$10.553 billion).
Cloud Computing Revenue: Rose by 90% YoY to RMB5.667 billion (US$825 million).
Digital Media & Entertainment Revenue: Increased by 24% YoY to RMB5.94 billion (US$865 million).
Adjusted EBITA: Reached RMB23.155 billion (US$3.371 billion), with a margin of 27%.
Non-GAAP Free Cash Flow: Generated US$2.3 billion, with a decrease YoY due to higher capital expenditures and investments.

Mobile MAUs: Reached 666 million in September 2018, an increase of 32 million from June 2018.
Annual Active Consumers: Increased to 601 million, up 25 million from the 12-month period ended June 30, 2018.

New Retail Expansion: Hema stores reached 77 self-operated locations, with online sales accounting for over 60% of total sales.
Tmall Growth: Tmall physical goods GMV grew 30% YoY, with new luxury brand partnerships and the launch of a joint venture with Richemont.
User Engagement Enhancements: Introduced personalized recommendation sections, improved search, and new user segments for better engagement.
International Expansion: Formed a strategic partnership in Russia with RDIF, MegaFon, and Mail.Ru Group to integrate e-commerce platforms and launch a social commerce joint venture.

Alibaba Cloud Apsara 2.0: Launched with enhanced computation performance, flexible hybrid cloud, and efficient network capabilities.
Youku: Achieved over 100% YoY growth in daily average subscribers, with original content like "Slam-dunk of China" gaining popularity.
Amap: Reached 100 million DAUs on October 1, 2018, during the National Day holiday.

Adjusted EBITA (Core Commerce): RMB29.8 billion (US$4.3 billion), up 13% YoY.
Marketplace-based Core Commerce Adjusted EBITA: RMB35.6 billion (US$5.2 billion), up 27% YoY.
Exchange Loss: RMB907 million (US$132 million) due to RMB depreciation against USD.
Profit Sharing from Ant Financial: RMB1.254 billion (US$182 million), reflecting a reversal of income due to Ant Financial's net loss.
Effective Tax Rate: 2% for the quarter, significantly lower than the 23% excluding tax credits.
Free Cash Flow: RMB16.0 billion (US$2.3 billion), with capital expenditures increasing due to investments in infrastructure and intangible assets.

Cash and Short-term Investments: RMB171.9 billion (US$25.0 billion) as of September 30, 2018.
Share Repurchase: Announced an ADS repurchase plan, repurchasing approximately 9.12 million shares for US$1.33 billion by November 1, 2018.

The document includes several non-GAAP financial measures such as adjusted EBITDA, adjusted EBITA, non-GAAP net income, and free cash flow.
A reconciliation of non-GAAP to GAAP measures is provided for clarity.

Forward-looking statements are included, with potential risks such as changes in regulations, competition, security breaches, and economic fluctuations.
The document also highlights the challenges and uncertainties related to maintaining the trusted status of the ecosystem, brand reputation, and user engagement.

User Growth: Continued expansion in mobile users and annual active consumers.
Revenue Growth: Strong growth across core commerce, cloud computing, and digital media.
Strategic Investments: Ongoing investments in New Retail, cloud infrastructure, and international markets.
Product Innovation: Launch of Apsara 2.0, Youku content, and Amap features.
Financial Performance: Robust revenue and free cash flow, but some segments showed losses due to strategic investments.
Non-GAAP Measures: Used to evaluate performance, with detailed reconciliations provided.

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