20160413-尼尔森-Case_Study_Cross-Border_Study_Drives_Marketing_Strategies_to_Reach_International_Consumers_2页_634kb

Audience Study Summary: Mexico Added to U.S. Metrics

Key Points

• Study: Based on a custom consumer study by Nielsen or similar, exploring the impact of incorporating Mexico's audience data into U.S. metrics.
• Comparison: Mexico's audiences added to U.S. audiences show significant changes in market perception and data interactions.
• Findings: Adding Mexico's audiences results in a decrease in the perceived dominance of U.S. audiences and alters overall ratings.

Data Insights

• Ratings Changes:

  • A major study (possibly from 1983) indicates U.S. share dropped from high percentages (__estimated or implied, e.g., 49-53__) to lower ranges.
  • Mexico's influence increases markedly, e.g., shares from 34-37__ being curtailed or affected.

• Volume Numbers:

  • Figures like 1983 cited, with U.S. dominance high but adjusting with Mexican influence.
  • Detailed stats included in comparable segments (e.g., 49-53%, 34-37%, 4-15%, etc.), reflecting shifts.

Overall Conclusion

The integration of Mexican audience data into U.S. metrics reduces traditional U.S. market dominance and reveals deeper dynamics in audience analytics. This aligns with statements about Mexico's rising audience impact in key regions like the Valley or border-limited studies.