哔哩哔哩时尚IP「流动的东方美学」招商方案_16页_19mb

Campaign Overview: A marketing campaign focused on "New Chinese Style" brands, featuring collaborations like DIOR × CHANEL, LOEWE × Cartier, and others. Aimed at promoting fashion trends and engagement during Chinese New Year or related periods.

Key Engagement Metrics: High interaction rates observed, e.g., 142%, 217%, and 84% in various categories, indicating strong popularity on social media platforms.

Activities and Strategies: Includes User-Generated Content (UGC), PR activities, and targeted pushes. Activities such as content creation and promotions were used to drive engagement, with timeline-based events planned.

Timeline: Scheduled activities in phases on dates like May 6-12, involving updates and campaigns to sustain momentum.

Social Media Impact: Supported by high-follower accounts (e.g., UP全 with millions of followers), hashtags like #NewChineseStyle, and influential handles quoting numbers for virality. Engagement drove trends in fashion and cultural elements.