2008-10-28-皮尤-Palin_Fatigue_Now_Rivals_Obama_Fatigue_20页_86kb

News Release Summary

Key Findings on 2008 Presidential Election Coverage

• Media Coverage: Barack Obama received the most media attention (61% of campaign stories), followed by John McCain (50%). Sarah Palin's coverage increased significantly to 22% due to events like her wardrobe controversy.
• Public Perception: 41% of Americans felt they heard too much about Obama, similar to last summer. For Palin, 46% said the same, though she received less overall coverage. Republicans are split on polling, with 60% criticizing it and 60% of Democrats supporting it.
• Candidate Interest: Public interest in the campaign declined slightly, with 40% naming it their most closely followed news story. The economy was second, with 34% following it closely. Palin's SNL appearance and wardrobe flap registered widely, showing high public engagement.
• Opinion Changes: Obama's favorable opinion was stable, with 52% seeing no change. Palin's opinions shifted more negatively (33% viewed her less favorably). views on McCain were more negative than positive.
• Media Role: News reports (72%) were seen as better for understanding candidate positions; campaign commercials were least trusted. Economic coverage emphasized realism, with 45% finding news reports accurate.
• Other Topics: Interest in Iraq and Afghanistan declined, while local elections and baseball saw moderate attention. This election cycle highlighted evolving media consumption and polling perceptions.

For detailed charts, refer to original Pew research.