2008-11-06-OC_C-All_change_4页_614kb
报告摘要
MEDIA TOP 100: Analysis Summary
The OC&C Media Top 100 report highlights the current state and future direction of the UK media sector, emphasizing the necessity for transformation amid the digital revolution.
Key Points:
- Digital Revolution: It's the biggest opportunity and risk for the industry. Old models won't work; new revenues must be pursued to survive and thrive.
- Transformation Imperative: Media companies face a stark choice: adopt leaner, smarter, more profitable business models to adapt and seize future opportunities or lose control of their destiny. OC&C supports this transition from strategy development to implementation.
- Services Offered: OC&C provides consulting services including corporate strategy, sales/marketing/p proposition development, performance improvement, and transaction support across various media sectors:
- Publishing & Print (Regionals, B2B, Magazines)
- Broadcasting & TV (Traditional, Pay TV, Direct-to-Consumer)
- Entertainment & Content
- B2B Media Corporations
- Directories
- Performance: The ranking lists the largest UK media companies by revenue, showing the performance (turnover, EBIT growth, staffing changes) of the top 100 firms, reflecting diverse market conditions in both stable (e.g., BBC, Virgin Media, Daily Mail) and transformative (e.g., WPP, Reed Elsevier, Publicis) environments.
- Data Source: Rankings and financial data are based on latest financial results and public filings, using a defined methodology to categorize companies.
- Target Audience: The report underscores OC&C's role in helping diverse media entities – from broadcasters and publishers to niche corporations – navigate change and achieve long-term success.
Conclusion: The report positions OC&C as a key advisor within a dynamic and challenging media landscape, where strategic adaptation is critical, and they offer data-driven insights through the Media Top 100 ranking methodology.
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