2021-05-31-埃森哲-Gaming_the_Next_Super_Platform_16页_855kb

Gaming: The Next Super Platform Summary

Core Content

The gaming industry is experiencing unprecedented growth, surpassing the combined value of movies and music. It has become a global phenomenon, engaging people of all ages and demographics. The market is expanding rapidly, with the number of gamers reaching 2.7 billion in 2021, and the industry's total direct and indirect value estimated at $300 billion by Accenture.

Main Points

• Market Growth: The gaming market is growing at a rapid pace, driven by increased engagement and the social aspect of gaming.
• Demographics: The gaming audience is becoming more diverse, with nearly equal numbers of male and female gamers (52% vs. 46%) and a significant increase in the number of non-binary and gender-neutral players.
• New Gamers: A large portion of the 2.7 billion gamers are new to the industry, with 21% having played for four years or fewer. These new gamers are younger, more female, and more diverse than experienced gamers.
• Social Interaction: Gaming is increasingly becoming a social activity, with 84% of gamers stating that video games help them connect with others who share their interests. Three-quarters of gamers report that more of their social interactions now take place via gaming platforms.
• Cross-Platform Play: Over half of gamers engage in cross-platform play, with new gamers being more likely to do so than experienced ones.
• Gaming as a Service: The industry is evolving from a product-centric model to a service-oriented one, emphasizing continuous engagement and positive user experiences.
• Future Expectations: Gamers expect online interactions to become a larger part of their experience, with 73% indicating they expect this trend to continue in the future.

Key Information

Global Gaming Landscape

• Total Gamers (2021): 2.7 billion
• Top Markets:
  • China: $51B in revenue, 35% of global gamers
  • United States: $48B in revenue, 8% of global gamers
  • Japan: $24B in revenue, 3% of global gamers
  • United Kingdom: $7B in revenue, 1% of global gamers

Gaming Engagement

• Average Weekly Play Time: 16 hours
• Average Weekly Streaming Time: 8 hours
• Average Weekly Community Interaction Time: 6 hours

Social Gaming Trends

• Social Interaction Importance: 84% of gamers believe video games help them connect with others.
• Platform Usage for Social Interaction: 75% of gamers report that more of their social interactions occur via gaming platforms.
• Cross-Platform Engagement: 60% of new gamers play cross-platform games, compared to 50% of experienced gamers.

Industry Evolution

• Shift to Service Model: Gaming is moving from a product to a service industry, focusing on continuous user engagement and satisfaction.
• Gamification: Game design elements like badges, points, and rankings are being used in other sectors, including education, corporate training, and healthcare.
• Gaming and Education: The K-12 education segment on Roblox is one of the fastest-growing areas within the gaming platform.

Challenges and Opportunities

• Balancing Needs: The gaming industry must balance the needs of new, diverse gamers with the expectations of long-time, high-spending players.
• Opportunities: The increasing social and service-oriented nature of gaming presents significant opportunities for businesses within the ecosystem.
• Future Focus: The next article in the series will explore the challenges of creating a universally enjoyable experience for all gamers.

Conclusion

Gaming is no longer just a form of entertainment; it is a powerful platform that influences various sectors and drives significant economic value. As the industry continues to evolve, the focus on user experience, social interaction, and inclusivity will be critical to its sustained growth.