2022年移动游戏报告（英）-22页_1mb

2022 Mobile Gaming Report Summary

Core Content

The 2022 Mobile Gaming Report by NPD provides an in-depth analysis of the U.S. and Canadian mobile gaming market, focusing on player behavior, market trends, and genre performance. It highlights the evolving landscape of mobile gaming in the post-pandemic era, emphasizing the continued engagement of active players and the impact of changing lifestyles on gaming habits.

Main Market Trends

• Active Mobile Gamers: There were 228.2 million active mobile gamers in the U.S. and Canada (aged 2+), a 4% decrease from 2020 (238.7M), but still 6% higher than 2019 (214.1M).
• Time and Spending: Players are more deeply engaged, with an average of 10 hours per week spent on mobile games (up from 8 hours in 2020). The total mobile gaming revenue in 2021 reached $18.8 billion, up from $16.2 billion in 2020.
• Device Usage: Smartphones remain the primary gaming device, with 91% of mobile gamers using them. Tablet usage has declined, especially among non-iOS users.
• Operating System: iOS is the most-used platform, with 55% of active mobile gamers using it, compared to 47% using Android.

Key Market Insights

• Market Contraction: The overall market size has slightly decreased, primarily due to lower-investment gamers returning to pre-pandemic habits and segments where out-of-the-home activity increased.
• Player Investment: Despite the reduction in the number of active players, the remaining players are more invested in terms of time and money, driving market growth.
• Dual-Device Users: These users are more likely to maintain or expand their gaming engagement, indicating a shift toward more integrated and flexible gaming experiences.

Mobile Gamer Profiles

Children (Aged 2 to 12)

• Population: 16% of mobile gamers (36.6M)
• Trend: Down 12% from 2020
• Behavior:
  • Continue to be among the biggest tablet users (78% use tablets)
  • Most-played genres: puzzle, arcade, action builder, simulation
  • Average weekly play time: 9 hours (up from 8 hours)

Teens & Young Adults (Aged 13 to 24)

• Population: 22% of mobile gamers (50.6M)
• Trend: Consistent with 2020
• Behavior:
  • Most likely to be smartphone gamers (95% use)
  • High engagement with online content, especially video streams
  • Average weekly play time: 11 hours
  • Average 6-month spend: $24

Mid-Adults (Aged 25 to 44)

• Population: 30% of mobile gamers (68.0M)
• Trend: Down 3% from 2020
• Behavior:
  • Most likely to be smartphone gamers (95% use)
  • Among the most likely to spend money on games
  • Average weekly play time: 11 hours
  • Average 6-month spend: $33

Later Adults (Aged 45+)

• Population: 32% of mobile gamers (73.2M)
• Trend: Down 4% from 2020
• Behavior:
  • High smartphone and tablet usage
  • Among the most likely to transition to mobile as a primary platform
  • Average weekly play time: 9 hours
  • Average 6-month spend: $18

Mobile Genre Profiles

NPD categorizes mobile games into core and casual genres based on accessibility and appeal.

Puzzle

• Subgenres: Matching/Merge, Brain, Physics, Quiz & Trivia
• Key Titles: Candy Crush Saga, Brain Test, Trivia Crack

Skill & Chance

• Subgenres: Non-Casino, Casino – Skill, Casino – Chance, Casino – Integrated
• Key Titles: Roblox, Coin Master, Slotomania

Arcade

• Subgenres: General Arcade, Endless Runner, Music & Rhythm, Location-Based/AR
• Key Titles: Subway Surfers, Jetpack Joyride, Pokémon GO

Simulation

• Subgenres: Simulation, City Builder, Idle Games
• Key Titles: Fishdom, Idle Games

Strategy

• Subgenres: General Strategy, Combat City Builder, Trading Card Game, Tower Defense, MOBA
• Key Titles: Clash of Clans, Mobile Legends Bang Bang

Role-Playing Games (RPG)

• Subgenres: Turn-Based/Classic RPG, Puzzle RPG, Action RPG
• Key Titles: Roblox, Minecraft

Shooter

• Subgenres: Traditional, Battle Royale
• Key Titles: Call of Duty: Mobile

Action & Other

• Subgenres: Action Builder, Racing & Driving, Sports
• Key Titles: Minecraft, Racing Simulators, Sports Management Games

Revenue and Performance Highlights

• Top Revenue Titles:

  • 1: Roblox
  • 2: Candy Crush Saga
  • 3: Coin Master
  • 4: Garena Free Fire
  • 5: Pokémon GO
  • 6: Genshin Impact
  • 7: Homescapes
  • 8: Lords Mobile
  • 9: Clash of Clans
  • 10: Call of Duty: Mobile

• Top Download Titles:

  • 1: Among Us
  • 2: Roblox
  • 3: Call of Duty: Mobile
  • 4: Brain Test
  • 5: Subway Surfers
  • 6: Coin Master
  • 7: Johnny Trigger
  • 8: Magic Tiles 3
  • 9: Fishdom
  • 10: Brain Out

Key Spend and Play Segments

• Non-Payers: Spend $0 over 6 months

• Moderate Payers: Spend $0.99–$100 over 6 months

• Heavy Payers: Spend > $100 over 6 months

• Light Players: Play <1 hour/week

• Moderate Players: Play 1–5 hours/week

• Heavy Players: Play >5 hours/week

Investment Index

The report introduces an Investment Index that combines time and money spent on mobile games. It includes nine segments ranging from minimal to extreme investment.

Segment	Time & Spend
Light Player	Minimal
Moderate Player	Low
Heavy Player	Moderate
Non-Payer	Low
Moderate Payer	Moderate
Heavy Payer	Heavy
Light Player + Heavy Payer	Moderate
Moderate Player + Heavy Payer	Heavy
Heavy Player + Heavy Payer	Extreme

Conclusion

The report underscores the resilience and growth of the mobile gaming market in the U.S. and Canada, with active players investing more time and money than ever before. While the market size has contracted slightly, the depth of engagement and the diversity of genres and platforms continue to drive innovation and revenue. Understanding these trends is crucial for developers and marketers aiming to cater to the evolving preferences of mobile gamers.