2016-05-31-尼尔森-Media_Habits_of_the_Single_White_Female_Voter_Nielsen_Local_1页_659kb

Summary of Media Habits of the Single White Female Voter

Radio Format Preferences

• Single white female voters show strong preference for POP, COUNTRY, and CONTEMPORARY ADULT formats, with data indicating higher interest in these categories compared to other genres.

Newspaper and Digital Video Use

• 23% of single white female voters visited a newspaper in the past month.
• They are more likely to view digital video displays at four or more locations in the past month.

Television Viewing

• The average TV viewing time in the past week is approximately 29.52 hours, indexed against U.S. adults, indicating higher engagement compared to the general population.

Website Access for Voting

• 78% of single white female voters registered on a website to vote in their district in the past month, showing strong digital engagement for civic activities.

Social Media Habits

• Instagram, Twitter, and Facebook are the most popular social media apps used by single white female voters.
• On average, they spend more than three hours on social networking platforms daily, registered against U.S. adults.