2024年美国品牌价值排行榜(英)_50页_3mb
报告摘要
The US Value Rankings 2024 report, based on YouGov BrandIndex data collected over December 2023 to October 2024, analyzes consumers' perceptions of brand value across multiple industries. Key findings highlight the impact of inflation on American purchasing decisions, with brands offering strong "bang for the buck" emerging as top choices. Amazon leads overall with its speed of delivery, wide product selection, and Prime membership benefits.
Regional and income group analyses show variations: higher-income groups prefer Trader Joe's for groceries, while low-income groups favor Dollar Tree. Industries like retail and travel show best value brands such as Walmart and Expedia, while others like cable streaming prioritize value-driven options. Data is segmented to explore economic pressures, including price increases affecting everyday expenses.
试读结束,高清完整版pdf/doc/ppt,请点下载