> **来源：[研报客](https://pc.yanbaoke.cn)** ```markdown # 2026 Airlines Brand Value Report Summary ## Core Content This report presents the findings of Brand Finance's annual assessment of the world's most valuable and strongest airline brands for 2026. It includes brand valuation rankings, brand strength analysis, and insights into the sector's performance and future trends. ## Key Highlights - **Total Brand Value of Top 50 Airlines**: Increased by 11% to USD147 billion, reflecting post-pandemic recovery and strategic investments. - **Most Valuable Airline Brand**: Delta retained the top spot with a brand value of USD18.6 billion, up 25%. - **Fastest Growing Brand Value**: Vietjet surged by 117% to USD906 million, driven by international expansion, ancillary revenue growth, and operational efficiency. - **Strongest Airline Brand**: ANA (Japan Airlines) was named the strongest airline brand with a Brand Strength Index (BSI) score of 90.2/100 and an AAA+ rating. - **Airport Sector**: The combined brand value of the top 10 airports reached USD9.7 billion, with Paris Aéroport overtaking Heathrow as the most valuable airport brand. ## Main Points ### 1. **Airlines Sector Overview** - The airline sector is in a phase of renewed strength, with strong demand for long-haul and premium travel. - Airlines have shown resilience through disciplined cost management and network optimisation. - Profitability is stabilising, especially in Asia-Pacific, Europe, and parts of Africa. - Revenue growth is increasingly driven by improved revenue quality rather than volume expansion. - Premium service offerings and data-driven customer engagement are becoming central to long-term value growth. ### 2. **Brand Value Analysis** - **Delta**: Remains the world's most valuable airline brand with a 25% increase in brand value. - **United Airlines**: Maintains second place with a 7% increase. - **Emirates**: Rises to third with a 27% increase, attributed to its premium service model and strong long-haul demand. - **American Airlines**: Drops to fourth due to margin pressures and price competition. - **Southwest Airlines**: Stays in fifth place with a 5% increase, supported by strong customer loyalty and operational reliability. - **British Airways**: Gains 33% to sixth place, with improved performance and premium focus. - **Qatar Airways**: Moves up to seventh with a 34% increase, driven by route expansion and a resilient cargo business. - **China Southern**: Holds eighth place with a 7% increase, benefiting from demand recovery and fleet modernisation. - **Air Canada**: Climbs to ninth with a 28% increase, supported by global network expansion. - **Lufthansa**: Enters the top 10 with a 15% increase, showing steady improvements in traffic and operations. ### 3. **Brand Strength Analysis** - **ANA (Japan Airlines)**: Ranked as the strongest airline brand with a BSI score of 90.2/100 and AAA+ rating. - **Southwest Airlines**: Second strongest with a BSI score of 89.1/100 and AAA rating. - **Japan Airlines**: Third strongest with a BSI score of 89.1/100 and AAA rating. - **AirAsia**: Fourth strongest with a BSI score of 87.7/100. - **IndiGo**: Fifth strongest with a BSI score of 86.2/100. - **Qantas**: Sixth strongest with a BSI score of 86.6/100. - **American Airlines**: Seventh strongest with a BSI score of 86.2/100. - **China Southern**: Eighth strongest with a BSI score of 85.9/100. - **LATAM Airlines**: Ninth strongest with a BSI score of 85.7/100. - **China Eastern**: Tenth strongest with a BSI score of 85.3/100. ### 4. **Fastest Growing Brand Value: Vietjet** - Vietjet's brand value increased by 117% to USD906 million. - This growth is due to: - International route expansion, including new connections to Australia, India, Indonesia, Kazakhstan, and Russia. - High load factors (86%) and increased passenger numbers (nearly 22 million in Q3 2025). - Diversified revenue streams, with ancillary income making up 41% of total air revenue. - Operational efficiency, supported by a young and fuel-efficient fleet. ### 5. **Airport Brand Value & Strength Analysis** - **Paris Aéroport**: Becomes the most valuable airport brand with a brand value of USD1 billion, up 36%. - **Changi Airport**: Maintains the strongest airport brand globally with a BSI score of 91.2/100. - **Heathrow Airport**: Second most valuable, but brand value decreased by 2% to USD972 million. - **Schiphol**: Third most valuable with a 39% increase in brand value. - **Incheon International Airport**: Fifth most valuable with stable brand value. - **Frankfurt Airport**: Sixth most valuable with a 20% increase. - **Other Notable Airports**: - Haneda International Airport (7th) - Beijing Capital International Airport (8th) - Madrid-Barajas Airport (9th) - Malaysia Airports (10th) ### 6. **Key Insights** - **Low-cost carriers are evolving**: From support acts to growth engines, with increased focus on premium services and customer engagement. - **Brand value is now a strategic asset**: It drives demand, supports premium pricing, attracts talent, and enhances investor confidence. - **Operational discipline and network optimisation**: Are key to maintaining and improving brand value and profitability. - **Ancillary and loyalty-driven revenue**: Are becoming central to airline business models, offering more stable income sources. - **Sustainability and resilience**: Are increasingly important, with airlines adapting to geopolitical and economic challenges. ## Conclusion The 2026 report highlights a sector in transition, moving from recovery to structurally stronger performance. Airlines are leveraging brand strength to drive long-term value, supported by strategic investments, operational efficiency, and evolving customer expectations. The rise of low-cost carriers and the global appeal of premium brands signal a new era in the aviation industry, where brand value plays a central role in competitive positioning and financial resilience. ```