Capgemini-2025年世界零售银行报告-吸引_参与和愉悦_旋转以客户为中心的飞轮（英）-2025_61页_2mb

报告摘要

The report emphasizes the critical role of digital transformation and customer-centric strategies in retail banking to meet evolving consumer expectations.
Key trends include the rise of contactless payments, AI-driven personalization, and the need for seamless omnichannel experiences.
Banks are urged to adopt a flywheel growth model, focusing on attracting, engaging, and delighting customers through personalized rewards and services.
Challenges include retaining digital-first customers, combating fraud, and enhancing card experiences to drive loyalty and sustainable growth.
Capgemini recommends partnerships, advanced technology, and data-driven insights to help banks thrive in the competitive retail banking landscape.

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