20211007-Lefty.io-Fashion_Week_s_impact_on_beauty_brands_11页_2mb

Fashion Week's Impact on Makeup Brands

Research Objectives

This report presents an overview of the impact generated by the top 11 makeup brands during the relevant period, focusing on their visibility during fashion weeks. It analyzes the influence metrics and performance of these brands and their associated Instagram influencers in improving product discovery and brand engagement.

Data Collection Period and Methodology

The data was gathered between September 8th and October 5th, 2021. Inclusion criteria required influencers to mention one of the 11 brands (such as L'Oréal Paris, MAC Cosmetics, NARS, etc.) along with specific fashion week-related hashtags when posting, using Instagram profiles with over 10,000 followers. Data was provided by Lefty.io, a technology-driven influence marketing platform. It should be noted that the analysis may not be exhaustive and could exclude all potential influencers.

Brand & Influencer Performance

• Number of Brands: 11.
• Total Influencers Mentioned: 867 (identified by Lefty).
• Total Posts: 1,873 (unique posts featuring specified brands).

Fifth Major Brand Performance (estimated EMV value of $5.16M):

1. Brand Name: (N/A - Data points interpreted as aggregate values)
   • Number of Influencers: 867
   • Influencers Analyzed: (At least one per brand per Fashion Week, totaling 11 brands)
   • Number of Posts: 1,873
   • Estimated EMV: $5.16M

Brand Specific Insights (Other Top Brands):

1. L'Oréal Paris:
   • Highly ranked brand in overall analysis.
   • Top Influencers (by EMV): Claimed, though specific names were not listed, showcasing strong influence.
   • Top Content (by Likes): High engagement, indicating viral potential.
2. MAC Cosmetics:
   • Consistent presence among top brands.
   • Top Influencers (by EMV): Accounted for different reach metrics.
   • Top Content (by Likes): Demonstrated keen audience interest.
3. NARS:
   • Key players, contributing data on influencer reach and content effectiveness.

The Role of Lefty.io

Lefty.io utilized advanced technology for influencer identification, performance tracking, and comprehensive marketing reporting. Specifically:

• Identified 867+ influencers promoting the 11 brands within the specified dates.
• Evaluated performance based on metrics like Engagement Monetary Value (EMV).
• Facilitates efficient management of brands' influence marketing campaigns, providing valuable reporting tools.

In essence, this analysis demonstrates the high-value influence generated around specific cosmetic brands during key fashion weeks, leveraging social media platforms and advanced technological tools for both data collection and campaign management.