英文_GlobalPETS_2025年全球宠物行业洞察报告（2月刊）（英文版）_68页_12mb

PETS International February 2025 Trends Summary

Key Highlights

Cultivated Meat

• Cultivated meat is making inroads in pet food, driven by surging demand for alternative proteins.
• In the UK, Meatly became the first company to gain regulatory approval for cultivated chicken snacks.
• Challenges remain, primarily the high price compared to traditional meat.

Sustainability Goals

• Sustainability remains a defining force, with a push for responsible practices and CSR initiatives.
• Regulatory changes are emerging globally, including Australia's new pet food labeling laws.
• Brands are embracing circular economy principles to reduce waste and enhance transparency.

Business Mergers & Acquisitions

• High M&A activity: General Mills expands in China, Tractor Supply acquires major brands.
• European players like Fressnapf and Musti Group are consolidating to drive growth and efficiency.
• Investment in sustainable technologies and innovations is on the rise.

Consumer Trends

• In the US, 60% of pet owners are willing to pay a premium for sustainability.
• European consumers show a preference for transparency in labeling and complex product traceability.
• Gen Z pet owners are major spenders and digital adopters, especially in tech-driven pet care.

Market Growth

• The Australian pet industry shows strong post-COVID recovery, with e-commerce growing by 9.6% annually.
• Japanese and South Korean consumers are keen to travel with pets, a 3.3% rise in intent from 2022.
• Cat owners lead the meal enhancer market in the US, spending $70 annually on these products.

Ethical & Sustainable Practices

• Brands like Almo Nature and Rùn Dog Food integrate CSR into their core ethos, focusing on sustainability.
• Pet parents increasingly favor brands that align with ethical values and responsible sourcing.

The full trends report includes in-depth industry analysis, case studies, regional data, and recommendations for future strategies.