世界银行-电视_TEDx和推特_衡量吉尔吉斯斯坦共和国和塔吉克斯坦多角度寓教于乐项目的影响（英）-2025.3_42页_1mb
报告摘要
- Title: TV, TEDx, and Tweets: Measuring the Impacts of a Multi-Pronged Edutainment Program in the Kyrgyz Republic and Tajikistan.
- Authors: Ben Fowler, Chris Heitzig, Marrium Khan, Renuka Pai, Sakshi Varma.
- Objective: To evaluate the effectiveness of a three-pronged edutainment campaign (TV series, TEDx-style events, and social media videos) in influencing financial attitudes, behaviors, and social norm awareness among women and youth in Kyrgyz Republic and Tajikistan.
- Methodology: A randomized controlled trial with 2,187 respondents, using genetic matching due to control group contamination, to measure impacts at midline and endline.
- Key Results:
- Financial Formalization: Increased account ownership (especially e-wallets) and savings balances, with some effects persisting into the medium term.
- Social Norms: Raising awareness of norms hindering financial inclusion, such as women's financial disenfranchisement and youth overspending, though agreement did not always change.
- Spending: Awareness of youth spending norms increased, but behavioral impacts were mixed.
- Conclusion: Edutainment campaigns can drive sustainable financial formalization and norm awareness but require robust methodologies to address contamination and bias. Findings suggest applicability in data-scarce regions like Central Asia.
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