NIRI+投资者关系中的人工智能-22页_6mb

报告摘要

Summary of NIRI Think Tank Report on AI in Investor Relations

Background

The National Investor Relations Institute (NIRI) established a Think Tank to examine the impact of Artificial Intelligence (AI) on the investor relations (IR) profession. The report, developed through a foresight process including scenario building and environmental scanning, highlights AI's transformative potential. It emphasizes that IR is evolving due to external forces like AI, data analytics, and changing investor behaviors, with four plausible scenarios set in 2026 and 2028 outlining potential futures. The goal is to encourage adaptation and strategic planning among IR professionals.

Key Findings

AI is reshaping IR by automating tasks, improving communication, and influencing valuation processes through big and alternative data.
Societal considerations include ethical concerns, bias in algorithms, data privacy, and transparency of AI predictions.
Business implications involve job displacement, skill shifts, and a competitive advantage through AI adoption.
IR professionals must adapt by centralizing communications, leveraging AI externally to understand machine-driven decisions, and developing internal capabilities for AI collaboration.

Four Scenarios

Scenario A (AI Ready, July 2026): Society embraces AI for ethical, human-centered purposes, fostering collaboration in finance.
Scenario B (AI Wary, July 2026): AI adoption slows due to trust gaps, affordability issues, and increased societal resistance, complicating IR.
Scenario C (AI Enabled, July 2028): Regulatory measures promote "human-first" AI use, enhancing ESG integration and stakeholder focus in IR.
Scenario D (AI First, July 2028): AI dominates work and markets, leading to IR transformation into self-service models with reduced human roles.

Recommendations

IR stakeholders should:

Educate themselves on AI applications and implications.
Use scenarios to anticipate market shifts and prepare strategies.
Advocate for ethical AI practices and responsible regulation.
Integrate AI into internal processes to maintain relevance and influence.

Next Steps

NIRI encourages ongoing dialogue, professional development, and local chapter discussions to explore AI's future in IR. The report serves as a tool for foresight and adaptation in a rapidly changing capital markets landscape.