2021-11-17-科尔尼-The_tipping_point_for_e-commerce_in_Mexico_13页_1mb

报告摘要

E-commerce in Mexico: Tipping Point Analysis

Introduction

Mexico is at a crucial turning point for e-commerce, poised for dramatic growth in the next five years.

Key Findings

Market Growth: B2C e-commerce (goods, services, retail) expected to reach $40 billion by 2019, with a 26% annual growth rate.
Internet Penetration: Expected to reach 67.4% by 2019.

Growth Drivers

Young & Urban Population: 63% of citizens between 15-60 years old, 80% urban, with disposable incomes increasing.
Regulatory Reforms: Lowered telecom costs.
Smartphone Penetration: Rapid growth; smartphones surpassed tablets by 2014.

Mexican Consumers

Spending: Average online spending per user ($864) higher than in Argentina and Brazil.
Purchase Patterns: Higher online sales for TVs/mobile phones; clothing and groceries remain preferred in physical stores.
ROPO Effect: Many research online then purchase offline.

Challenges

Website Experience: Below global benchmarks, particularly for product search, cross-selling, and online help.
Delivery & Returns: Slow delivery times, limited delivery options, and insufficient returns processes.

Opportunities

Improve the Experience: Better product details, cross-selling options, and online help.
Speed Up Delivery: Faster and more flexible delivery options.
Mobile-First Approach: Design for mobile users first.
Omnichannel Experience: Integrate online and physical shopping.

Key Recommendations

Enhance website experience: Improve product search, increase product imagery, and provide online chat support.
Simplify payment processes: Offer cash on delivery and installments.
Accelerate delivery: Standardize timelier delivery, with express and pick-up options.
Prioritize mobile commerce: Implement mobile-first platforms.

Conclusions

Mexico has the potential to become Latin America’s most attractive e-commerce market. Retailers must rapidly adapt and invest in closing execution gaps to capitalize on opportunities.

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