2023-06-05-中国演出行业协会-后疫情时代文旅发展大数据报告-春天里的新文旅_35页_1mb

Recovery

The post-pandemic cultural tourism industry has shown a strong rebound, with significant growth across key sites. National 5A scenic spots experienced a 90% hot-map growth in 2023 spring and a 167% increase during the "May Day" holiday. First-class museums saw 134% hot-map growth and a 257% jump during "May Day". National-level tourism leisure streets reported 71% hot-map growth in spring and 125% during "May Day". Overall, tourism demand accumulated during the pandemic has surged, marking robust recovery.

Cultural Integration

A major trend is the deepening of cultural and tourism fusion under the "let culture shape tourism, let tourism showcase culture" approach. Cultural performances, such as those in scenic spots and streets, have tripled observer growth (up 224% in view count). New "travel resources," like night-time activities and themed exhibitions, have revitalized traditional sites. Popular venues include immersive experiences like "The Unsleeping Night" drama in Shanghai and cultural demonstrations, attracting diverse tourist demographics and boosting local tourism economies.

Digital Technology as a Catalyst

Digital technologies, including big data, 5G, and AR, are pivotal in driving recovery. They break down online-offline barriers, fostering innovations like digital tourism platforms and virtual exhibitions. Case studies show efficient management through dataanalytics and cloud-based tools, such as digital twin applications in heritage sites and smart stage designs. This digital integration enhances tourist experiences and supports decision-making for sustainable industry development.

Demographics and Specific Cases

Younger tourists (under 30) are increasingly drawn to cultural sites, with venues like Wupeng Mountain (spans) in 5A areas and open theatres serving as hotspots. Cities like Wuhan and Shanghai demonstrate recovery through icons like "Zhīnyuè Hào" ship performances and cultural districts. The "May Day" period highlights cross-city travel driven by events, with cities like Zibo emerging as unexpected destinations due to viral trends.

Future Opportunities

To sustain high-quality development, strategies include deepening cultural-integrated tourism products and leveraging digital tools for innovation. Recommendations align with national plans, emphasizing national-level cultural tourism, such as creating distinctive thematic districts and advancing智慧 tourism infrastructure. The integration of culture, performance, and technology offers vast potential for future growth.