Capgemini-抓住欧盟《通用数据保护条例》GDPR带来的先机（英文）-2018-36页-3mb

Summary of GDPR Advantage Report

Core Content

The GDPR, or General Data Protection Regulation, is not just a regulatory requirement but also a significant opportunity for organizations to build trust with individuals and gain a competitive edge. The report highlights the shift from viewing GDPR as a compliance burden to a strategic advantage, supported by survey data from 6,000 individuals and 1,000 industry executives across eight countries.

Main Views

• GDPR as an Opportunity: The GDPR can be leveraged to enhance consumer trust and loyalty, and to generate additional revenue through increased spending and positive word-of-mouth.
• Compliance is Not Enough: Many organizations are not adequately prepared to seize this opportunity, often taking a perfunctory or narrow approach to compliance.
• Consumer Expectations Vary: There are three distinct consumer segments based on their data privacy expectations: Data-Indifferent, Data-Engaged, and Data Rights Advocates.
• Maturity Gap: There is a significant gap between what organizations believe consumers expect and what consumers actually expect.
• Consequences of Immaturity: Organizations that fail to meet GDPR expectations risk losing consumer trust and facing direct action from individuals.
• Strategic Actions Required: To convert GDPR from a mandate to an opportunity, organizations need to focus on both external customer engagement and internal cultural transformation.

Key Information

GDPR Benefits for Organizations

• Consumer Engagement: 49% of consumers who trust GDPR compliance are willing to share their positive experiences with friends and family.
• Increased Spending: 39% of consumers are willing to spend more with GDPR-compliant organizations, with some increasing their spend by up to 24%.
• Employee Loyalty: 35% of employees are likely to provide high ratings to their employer when convinced of data protection.

Consumer Segments

Data Rights Advocates: The Most Valuable Segment

• 53% are fully aware of GDPR and its implications.
• 91% expect organizations to go beyond the GDPR to ensure data privacy.
• 48% will increase spending by up to 18% if they receive better data protection.
• 45% are likely to promote organizations that protect data rights, compared to 18% and 8% for other groups.

Compliance Readiness

• 51% of organizations are either lagging or partially compliant by the GDPR deadline.
• 85% of organizations believe compliance will take more than three months.
• 26% will not be ready for GDPR by the end of 2018.

Perception Gap

• 80% of executives believe consumers trust their organization with data privacy.
• Only 52% of consumers agree, indicating a significant overestimation by organizations.

Consumer Action in Case of Non-Compliance

• 57% of consumers will take action if an organization is not GDPR-compliant.
• 70% of these consumers may request data deletion or stop all business with the organization.

Recommended Actions for Organizations

• Educate Customers and Citizens: Run dedicated campaigns and create educational content to increase awareness and trust.
• Drive Innovation in Data Control: Provide individuals with simple access and control over their data.
• Identify and Engage Data Rights Advocates: Understand and engage with this segment to convert them into brand ambassadors.
• Build a Culture of Respect for Personal Data: Train employees and make data privacy a core organizational value.

Conclusion

The GDPR presents a unique opportunity for organizations to gain consumer trust and loyalty, and to differentiate themselves in the market. However, this requires a proactive, mature, and strategic approach. Many organizations are not yet prepared to capitalize on this opportunity, and the consequences of underpreparedness could be severe. The report underscores the importance of shifting from a compliance-only mindset to a culture of data respect and innovation, to fully harness the benefits of the GDPR.