> **来源：[研报客](https://pc.yanbaoke.cn)** # Summary of "New Minds, New Markets" ## Core Content This report explores how artificial intelligence (AI) is set to transform consumer behavior and reshape market dynamics by 2030. It emphasizes that AI-friendly consumers will drive a significant portion of purchasing activity, with up to 55% of spending attributed to them. The focus is on understanding the evolving relationship between consumers and AI, particularly how it influences the customer journey across the Learn, Buy and Use phases. ## Main Viewpoints - **AI-Powered Consumers Will Redefine Markets**: AI will play a pivotal role in redefining how consumers discover, purchase and engage with products and services. - **Consumer Attitudes Vary**: Not all consumers are equally receptive to AI. There are distinct groups with varying levels of comfort and trust in AI technologies. - **Three Waves of Market Change**: Over the next five years, AI will gradually become more embedded in the consumer experience, leading to three distinct waves of transformation. - **The Agentic Internet**: A future where AI agents act on behalf of consumers to autonomously locate, evaluate, purchase and maintain products and services, creating a new digital ecosystem. ## Key Information ### Four Consumer Groups Based on AI Intensity 1. **Early Adopters** (17% of respondents): - Aged 18-24 - University educated - Have younger families - Enthusiastic about new technology but have lower purchasing power 2. **Accelerators** (Top 25%): - Aged 18-44 - High income - University educated - Have younger families - Will be a driving force in AI market change 3. **Agnostics** (Middle 50%): - All ages - No strong opinion on AI - Less predictable in terms of AI adoption 4. **Anchors** (Bottom 25%): - Aged 55+ - Lower income - No children - Wary and resistant to AI, but their influence will wane as their spending power decreases ### Consumer Comfort with AI Across Phases - **Learn Phase**: - Consumers are most comfortable with AI tools here, with an average Comfort Quotient of 47. - Voice assistants and conversational AI are the most trusted tools, especially for Accelerators and Early Adopters. - Anchors are more comfortable with visual search. - **Buy Phase**: - Consumers are least comfortable with AI, with an average Comfort Quotient of 27. - There is a strong reluctance to allow AI to make purchasing decisions without direct control. - Even AI enthusiasts show hesitation, with comfort levels dropping significantly from the Learn phase. - **Use Phase**: - Comfort Quotient rebounds to 39, indicating a growing acceptance of AI in post-sale engagement. - Consumers appreciate the convenience of automated product maintenance and reordering. - However, there is still resistance to fully automated repurchasing due to privacy and control concerns. ### Strategic Priorities for Businesses 1. **Anticipate and Meet AI-Enabled Consumer Demands** 2. **Engage with Both Human and Digital Consumers** 3. **Adapt Business Models and Technologies** 4. **Build Strategic Partnerships** 5. **Focus on Trust, Transparency and Privacy** 6. **Create Seamless and Secure AI-Driven Experiences** ## Business Implications - The **Learn phase** is the best opportunity for businesses to engage with AI consumers and influence purchasing decisions. - The **Buy phase** remains a challenge due to consumer reluctance to relinquish control. Businesses must balance automation with user agency. - The **Use phase** offers potential for enhanced customer loyalty and new revenue streams through automated engagement and maintenance. - The **agentic internet** will be a game-changer, enabling consumers to have personal digital concierges that interact with business AI agents to manage their needs autonomously. - Businesses that fail to adapt to AI-driven consumer behavior may be left behind, especially in the face of new OEM-to-consumer channels. ## Conclusion By 2030, AI will be deeply embedded in consumer purchasing behavior, driven by a growing segment of AI-friendly consumers. Businesses must prepare for this shift by understanding consumer attitudes, building trust and creating seamless, secure and personalized AI experiences. The report serves as a guide to help organizations stay ahead of the curve and anticipate the needs of a new class of AI-empowered customers.