2018年-尼尔森日本_Nielsen_regains_access_to_Japanese_Retail_Market_–_a_new_Scope_of_FMCG_information_4页_453kb

Nielsen Regains Access to Japanese Retail Market – Summary

Core Content

Nielsen has entered into a strategic alliance with True Data, granting its clients access to the largest loyalty data in the Japanese market. This partnership enables Nielsen to provide comprehensive FMCG (Fast-Moving Consumer Goods) insights, leveraging True Data's extensive dataset to offer detailed and accurate consumer behavior analysis.

Main Points

• Strategic Alliance: Nielsen and True Data have formed a strategic alliance, enhancing Nielsen's ability to access loyalty data in Japan.
• Market Size: Japan is the 3rd largest economy globally with a population exceeding 120 million.
• True Data Overview: True Data is a leading loyalty data service provider in Japan, aggregating both POS (Point of Sale) and loyalty card data from a wide range of retailers.
• Data Granularity: True Data offers unique insights into consumer behavior, including purchase frequency, trial/repeat rates, and demographic trends.
• Data Scope: The dataset covers over 8.5 million loyalty card members and includes a wide range of FMCG categories.

Key Information

True Data's Strengths

• Panel Coverage: Includes 500 stores across 150 national supermarkets and 350 drug store chains.
• Purchase History: Holds a vast database of purchase history, enabling detailed analysis.
• Product Coding: All FMCG products are coded, with daily basket data collected from all stores.
• Demographics: Data can be segmented by age and gender groups, capturing actual purchasing behavior.
• Non-Biased Research: True Data captures unintentional purchases and real customer needs, ensuring unbiased insights.

Snapshot Reports

• Content: Nielsen Japan offers ready-made Snapshot reports based on True Data's loyalty data.
• Dimensions: These reports include standard sales information, as well as unique metrics such as total expenditure, shopping frequency, and average spend per trip.
• Demographics (Optional): Gender and age group (aggregated in 10-year groups) can be added to the reports for deeper analysis.

Panel Design

• Coverage Area: The panel covers the entire Japan market, including major supermarket and drug store chains.
• Data Collection: Real purchase data is collected using POS and loyalty card information from participating retailers.
• Available Categories: Over 480 detailed product categories across 12 main groups, including Food, Beverages, Confectionery, and Non-Food.

Tracked Categories

Food

• Ambient: Bread crumbs, canned fish, canned tuna, cereals, condiments, etc.
• Frozen: Frozen dishes, frozen pizza, frozen vegetables, ice cream, etc.
• Perishable: Bacon, cheese, dairy products, fresh cream, tofu, etc.

Beverages

• Alcoholic: Beer, sake, shochu, whiskey, etc.
• Non-Alcoholic: Tea, coffee, juice, soft drinks, etc.

Confectionery & Snacks

• Includes baked/fried confectionery, candy, biscuits, chocolate, and various snack types.

Non-Food

• Cosmetics & Fragrance: Lip color, face powder, perfume, etc.
• Personal Care: Adult diapers, deodorants, skincare products, etc.
• Healthcare: Medications, health products, and OTC items.
• Homecare: Cleaning products, deodorants, fabric treatments, etc.
• Pet Care & Pet Food: Cat and dog food, supplies, and related medicines.

Conclusion

This strategic partnership between Nielsen and True Data significantly expands Nielsen's data capabilities in the Japanese market, offering unparalleled insights into consumer behavior across a wide range of FMCG categories. The alliance provides a robust, non-biased, and highly granular dataset, making it a valuable asset for both local and global manufacturers and retailers.