2024-12-23-港交所-澳至尊_2024_x2f_2025中期报告_27页_2mb

报告摘要

Company Overview:

Ausupreme International Holdings Limited is a Kai Man Islands-registered company listed on the Hong Kong Stock Exchange under stock code 2031. It operates as a health and personal care product brand creator, retailer, and wholesaler, with a primary focus on developing, marketing, selling, and distributing branded goods in Hong Kong.

Financial Performance:

Revenue for the six months ended September 30, 2024, was 126,540,000 HKD (a 3.2% decrease from 130,783,000 HKD in 2023).
Net profit was 13,239,000 HKD (a 12.7% decrease from 15,173,000 HKD in 2023), attributed to factors like economic downturn, reduced retail sales (-10.8% year-over-year in Hong Kong), and market competition.
Gross margin improved slightly to 87.2% in 2024, compared to 86.9% in 2023.
Key cost controls were effective, with reductions in general and administrative expenses offset by increases in sales and distribution costs due to employee-related expenses.

Business Review:

The company's sales channels included specialized stores, consignment counters, e-commerce, and others. E-commerce shows strong growth with a 28.5% revenue increase, while specialized stores and consignment sales saw moderate declines.
Product-wise, health supplements accounted for 95.1% of revenue, health and personal care products saw a slight decrease, honey and flower products declined by 28.2%.
Average sales per customer decreased as a result of economic challenges and shifting consumer preferences.

Growth and Strategy:

The company continued to expand its online and offline presence, focusing on product diversification and marketing to attract new customers.
Efforts to leverage government economic policies, such as stimulus measures in China and Hong Kong, aim to boost sales in retail and tourism sectors.

Forward Outlook:

Expected global economic changes, including potential interest rate decreases and geopolitical risks, could impact business.
The company remains cautious due to uncertainties but plans to focus on high-quality products and market penetration for long-term growth.

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