牛津经济研究院-衡量从使用TikTok的美国企业中受益的工作岗位数量（英）-2025.3_14页_590kb

Oxfor Economics Overview and TikTok Economic Impact Report Summary

Oxford Economics

Oxford Economics was established in 1981 as a commercial venture with Oxford University to provide economic forecasting and modeling. It has grown into a leading global advisory firm with headquarters in Oxford, England, and regional centers worldwide. The firm employs over 700 staff, including more than 450 economists and industry experts. It serves clients across corporations, governments, and academic institutions.

TikTok Economic Impact Report

This report assesses the economic impact of TikTok US in 2024, focusing on job benefits from TikTok business accounts. Data from a survey of 1,000 businesses combined with TikTok's proprietary data shows:

• Approximately 7.5 million US businesses use TikTok, employing an estimated 28 million workers.
• Direct engagement with TikTok accounts involves about 3.1 million people, primarily in smaller firms.
• Indirect benefits affect approximately 1.6 million employees, such as through lead generation and marketing.
• Combining both, TikTok business accounts support an estimated 4.7 million jobs.

Key features and tools like Creative Tools are widely used, contributing to business growth, with 74% of businesses reporting improved operations. A potential TikTok ban could negatively impact growth, with 64% of businesses affected, disproportionately among SMBs and minority-owned firms. The study acknowledges survey limitations and data uncertainty.

Methodology and Limitations

The analysis relies on survey responses and available data, with assumptions about business types and geographic distribution. Limitations include potential bias from the business panel and demographic coverage gaps.