2026年全球财富及高端生活报告_47页_7mb

Julius Baer Global Wealth and Lifestyle Report Summary (2026)

Core Content

The 2026 Julius Baer Global Wealth and Lifestyle Report highlights the evolving dynamics of global wealth and how it is increasingly influenced by currency fluctuations, geopolitical tensions, and the cost of raw materials. The report underscores the importance of understanding the interplay between currency strength, asset prices, and lifestyle choices in a fragmented and multi-speed global economy.

Main Points

• Currency Impact Dominates: Exchange rates play a central role in determining the cost of living for high-net-worth individuals (HNWIs). Cities with appreciating currencies, such as the Swiss franc and euro, have seen significant gains in their rankings, while those tied to the US dollar have dropped.

• Singapore Remains Top: Singapore retains its position as the most expensive city for HNWIs, driven by high residential property and car prices, along with a strong Singapore dollar.

• Zurich and Monaco Rise: Zurich moves to second place due to the appreciation of the Swiss franc, while Monaco enters the top three, largely because of the strength of the euro. These shifts highlight the importance of currency in global wealth dynamics.

• Sydney Makes a Big Jump: Sydney climbs six places to eighth position, partly due to the strong Australian dollar and the cost of importing premium goods.

• London and Dubai Decline: London drops to fifth place as the British pound weakens relative to the USD, and Dubai falls to 14th due to other cities becoming more expensive, not necessarily because of local affordability.

• Luxury Goods and Services Increase: The overall cost of a basket of 20 luxury goods and services rose by 10.2% in USD terms. Goods prices increased more sharply than services, with jewelry and watches seeing significant rises due to the doubling of gold prices since 2024.

• Geopolitical Uncertainty Shapes Behavior: HNWIs are increasingly adopting defensive strategies, such as diversifying portfolios, investing in precious metals, and increasing liquidity. This reflects a shift from passive price-taking to active adaptation based on relative value.

• Regional Diversification Gains Momentum: The report emphasizes the growing importance of locational diversification for UHNW families, as they seek to balance stability, quality of life, and financial flexibility across multiple jurisdictions.

• Shift in Consumer Preferences: There is a noticeable trend of HNWIs moving away from traditional European luxury brands, especially in Asia-Pacific, towards domestic or culturally aligned alternatives.

Key Findings

• Lifestyle Index Trends:

  • The cost of maintaining a premium lifestyle increased by 10.2% in USD terms.
  • Goods prices rose more than services, with jewelry and watches seeing the highest increases (16.4% and 15.5%, respectively).
  • The global economic backdrop, marked by geopolitical tensions and trade frictions, has amplified these price changes.

• Survey Insights:

  • Geopolitical uncertainty is a top concern, with 82–95% of respondents expressing concern.
  • HNWIs are increasingly making strategic geographic adjustments for their luxury purchases, with over a third changing the origin of their purchases.
  • APAC and the Middle East show higher levels of diversification and risk-taking, while Europe and North America remain more conservative.

Implications for Clients

• Understand Jurisdictions and Currencies: HNWIs must consider the currencies in which they earn and spend, as well as the jurisdictions where their assets are located.

• Diversify Geographically and Currencies: Portfolio diversification across regions and currencies is crucial to manage risk and seize opportunities in a volatile environment.

• Adapt to a Fragmented World: The global economy is becoming more fragmented, with different regions experiencing divergent economic conditions. This calls for a more nuanced and context-aware approach to wealth management.

• Reassess Wealth Planning: With uncertainty on the rise, HNWIs must plan for long-term standard of living, considering how their wealth might withstand extreme or unforeseen circumstances.

Conclusion

The 2026 report illustrates that global wealth is no longer solely determined by local price dynamics but is increasingly shaped by currency movements and geopolitical factors. It serves as a guide for HNWIs to navigate a complex world by adopting a strategic, diversified, and context-aware approach to wealth and lifestyle planning.