2022-06-19-中国信通院-2022年5月国内手机市场运行分析报告（中文版）_3页_376kb

报告摘要

Summary of Domestic Smartphone Market Report

Overall Market Performance

In May 2022, domestic smartphone shipments were 20.8 million units, a decrease of 9.4% from the previous year.
Year-to-May cumulative shipments totaled 108 million units, declining 27.1% year-on-year.
May shipments showed a 6.0% increase in 5G smartphone units (17.7 million units), now accounting for 85.3% of total shipments.

Growth of 5G Smartphones

By May 2022, cumulative 5G smartphone shipments reached 86.2 million units, representing 79.7% of total shipments, with a 20.2% year-on-year decline.
Ongoing market trends indicate increasing dominance of 5G technology in the domestic smartphone sector.

New Model Launches

Smartphone new model introductions decreased by 11.1% in May 2022 to 24 models, with 9 being 5G devices (37.5%).
Cumulative new model launches from January to May 2022 saw a 7.7% decline to 167 models, with 52.1% being 5G-enabled devices.

Brand Dynamics

Domestic brands held a strong market position in May 2022, with 16.6 million units shipped (79.8% share) and a 14.0% year-on-year drop.
Cumulative shipments from January to May 2022 were 90.7 million units by domestic brands, declining 30.6% and maintaining high market penetration.

Smartphone Segment Insights

In May 2022, smartphones accounted for 98.8% of total shipments, with 20.6 million units shipped—similar to overall market declines observed.
Cumulative data from January to May 2022 showed smartphone shipments declining 27.0% to 1.06 billion units, highlighting resilient demand in the smartphone category despite overall market challenges.

Key Takeaways

The report underscores a continued shift toward 5G technology, increased market share, but overall declines due to external factors. Domestic brands and smartphones remain dominant, though decline rates vary by metric. The data is compiled by the Ministry of Industry and Information Technology with contributions from the China Institute of Communications Research.

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